Exclusive distributor of IZZY, PYREX and BABYLISS products
BENRUBI was founded in Greece in 1880. For Greek consumers and business traders alike, the name BENRUBI is synonymous with guarantee and reliability, securing its leadership position in the Greek market. Innovation, convenience, and safety have been fundamental values and prerequisites for the products and services the company has offered throughout its many years of success.
The company's mission is to provide high-quality products and services that positively impact consumers' lives and well-being. Its vision is to leverage its expertise in brand building and product development while remaining committed to its values and principles. The name Benrubi is a symbol of trust and reliability.
For over 45 years, Benrubi has been the official distributor of Tefal, SEB, Rowenta, Krups, and Moulinex in Greece.
Since 2002, Benrubi has created its own brand, IZZY, which today includes a wide range of products, not only in Small Electrical Appliances but also in Cookware. Since 2017, IZZY has held the No.1 position in the Greek market in market share.
IZZY is a brand that paves new paths, embodying modern design, high quality, innovation, vibrant colors, and usability—always backed by Benrubi’s guarantee.
At the same time, Benrubi has been the exclusive distributor of PYREX cooking products for over 60 years. The name Pyrex® has become synonymous with heat-resistant glassware. In 2015, a sub-licensing agreement was signed for the development of a complete range of Small Electrical Appliances, which was successfully launched in the Greek and Cypriot markets.
For the past 20 years, Benrubi has also been the exclusive distributor of the No.1 personal care appliance brand, the French BaByliss, securing top market share positions.
The main reasons behind its leading market share in most product categories in Greece are its expertise in brand building and product development, as well as the strong partnerships it has cultivated with its clients.
As of early 2025, 70% of the company will be acquired by the Quest Group.
